The Campus TV » News

The Completion of Phase One.

thecampusTV — Sat, 17 Oct 2009 18:55:00 +0000

well here we are & another 2.5 months have passed since the last blog entry; not exactly the up-to-the minute web 2.0 platform I’m aiming for….:-)

The stark reality of it all is that this has been the hardest endeavor I’ve ever undertaken and I know I speak for my partners Steve & Bryan as well. Nobody is complaining because with great effort / risk comes great reward. That being said, as much as we all preach the importance of a strong, positive mindset eventually we all have our moments. This last month was particularly hard for me. When in the midst of a struggle you sometimes tend to forget how far you’ve come. Everybody at some point looks at the glass as half empty. It’s almost like the immediate situation kind of closes in on you and you become accustomed to thinking on this smaller level.

The flipside of that is that with a strong team of like minded people you support each other and push through that. The great blessing of this process is that you form bonds that are unbreakable under these circumstances. One of the absolute best books out there on the new business paradigm we are embarking upon here is “the Culting of Brands” by Doug Atkin. The book describes traits shared by companies that develop a fanatical “cult-like” following. “Cult-like” can be defined as customers preaching the brand gospel to others without getting compensated for it. Apple computers is a real good example.

The culting of Brands in 2.5 minutes:

http://www.youtube.com/watch?v=oeIdZZtZkcA

One of the backbones of companies such as these is “a story of almost mythical proportions”. As much of a struggle as this has been, the filming of everything from the beginning pretty much is that. In one short (or long – depending what day it is:-)) year we have gone from 3 guys with an idea to having a prime commercial space finally about to open with no rent, a ground breaking precedent in the Florida construction code to allow alternative engineering, an interdisciplinary team of 50+ people ranging from startups to multinationals & a 50/50 joint venture with one of the most influential & wealthy people in the state about to introduce a new real estate development concept with truly global potential.

The Project 3.0 show is finally in production and will be released within the next 7-10 days. Several syndication agreements are in the serious discussion stages. The Roosevelt has secured everything we need to officially open up & this monthlong event is being planned as we speak. The earthship will be dried in in another 30 days & a major event is being planned for that as well. All three of our projects will be interlinked through this official unveiling of the completion of phase one of the campus TV journey.

and a major announcement with the shipping container housing concept will be the crowning touch to all of the above.

We are in the process of shifting gears in a major way and are officially about to come out to the world with everything.

Overdrive

thecampusTV — Mon, 06 Apr 2009 20:34:00 +0000

The schematics for the roof have been completed by our USF Master’s (Architecture) candidate Craig Trover. Chris West from http://www.wdgsilicones.com/ is flying down from ohio to spend 2 whole days with us, getting up on our roof and setting up the installation of 3 different companies’ products. These companies are CPI (http://www.cpifoam.com/) for interior (soybased) insulation, WDG for the silicone overlay for the roof and a skylight company to be announced later. The value of the average sponsorship of each company is about $ 5,000; double that including the installation they are providing.

This represents a 900% increase in sponsorship value since our first in kind contribution (about $ 500 worth of concrete from Tarmac). This is a very encouraging feeling especially since the website is not even up. The roof on the Roosevelt also represented the biggest problem to fix so this is huge. Our owner (Joe Redner) is pretty happy at this point and our relationship has now been completely solidified on this deal.

Speaking of the website; that dream is finally coming to fruition. Still going through a ton of footage; next editing session is this Thursday 9 April. We will also have Creative Loafing (local press) coming down so be watching for some interesting coverage there next week.

The collaborative on the Zenloft affordable housing development is coming together quite nicely. This will be a 26 unit community build out of shipping containers in sarasota FL. We are looking at finalizing the business arrangements between all the players this week; goal is to present the owner with a proposal for the project this Friday.

Down to the wire

thecampusTV — Thu, 01 Jan 2009 15:55:00 +0000

Yesterday was a very hectic day scrambling to get ready for the BBQ. Bryan & Rudy took apart the temporary walls from a previous art show, recycled the 2 X 4’s and framed up the bathrooms & hung the sheetrock.

The biggest curveball was the Friendly Plumber – the company that for weeks has agreed to provide 2 commodes and the labor to install them. Long story short – they left us hanging at the last minute.

One of our contacts in the entertainment game stopped by; a friend of Steve (Francois with Tek-Nique Entertainment) named Britt. At the height of frustration this guy shows up and I just threw out “hey man you know any plumbers!?”. As it turns out one of his best friends is a plumber – a guy named Joe! A call was made on the spot….Mad props to Joe the plumber for saving the day. This guy came over on New Years eve and made sure we had at least a working toilet hooked up for the BBQ today.

The ironic twist is that this guy used to work for the Friendly Plumber. Turns out Joe doesn’t even have business cards so Isaiah (with Boundless Creativity – our graphics guy on the team) is full throttle on getting Joe the Plumber a company identity. Everything is unfolding the way it’s supposed to. Bonds created under this type of pressure and circumstances will be unbreakable. We have a plumber on the team now.

Joe the REAL plumber saves the day on New Year’s eve!!

Thanks again Joe for saving our ass.

Our interns Jason & Russell have officially been promoted to full team members. They came back in from Georgia and brought the band with them – O’ Youth and Beauty.

Check ‘em out:

www.myspace.com/oyouthandbeauty

Russell & Jason have been doing a great job printing business cards, flyers, bringing in the band among many other things. The iniative these guys are showing is fabulous. If this sounds like something you’d like to be apart of – come join us. Dreams come Through baby.

Cya @ the BBQ!

Closer

thecampusTV — Wed, 31 Dec 2008 02:09:00 +0000

Project 3.0 rolls on with the renovation of the Roosevelt!

We picked up the temporary walls from a previous art show to frame up the bathrooms with. We have the dividing wall in between the male and female bathrooms framed up – so now everything is ready for plumbing; which we will knock out tomorrow. Thanks to Isaiah & Craig for helping out today.

We have one custom made concrete sink (6 feet) already cast. We have a diesel generator that we converted to run on used vegetable oil to power the Heavy Metal BBQ; we also have the used oil from 2 local busineses.

The plan here is to do whatever we need to have functioning bathrooms for the Heavy Metal BBQ on January 1st. During the month of January 09 we are planning to finish the bathrooms with custom cast concrete sinks, custom LED light display and of course permanent walls. A host of other bells & whistles are in store for that buildout.

We are aiming to demonstrate a slice of what the total buildout will look like by knocking out the bathrooms full tilt.

Introduction.

thecampusTV — Fri, 26 Dec 2008 18:06:00 +0000

Project 3.0 is a Tampa Florida based collaborative of talents uniting toward a new business paradigm. That paradigm can best be described as an open source collaborative that utilizes web 2.0 technology to advance it’s objectives through the execution of offline projects.

You can download an intro package on the core team here:

http://www.mediafire.com/?5fuql2ymdom

The free residential retrofit discussed in the package will launch in 2009 once the site infrastructure is in place.

One of the central themes of our webcast wil be the conversion of the old Tampa Brew Co. building to a zero energy use. Progress will be documented in weekly episodes & will be packaged in an entertaining wrapper.

Here is our latest press coverage on the project:

http://www.wmnf.org/news_stories/project-30-a-new-standard-for-environmental-community-development

http://tampa.creativeloafing.com/gyrobase/environmental_group_project_3_0_greens_ybor_city/Content?oid=567520.

This is our other project; the first Earthship to be build in Florida:

http://www2.tbo.com/content/2008/jul/20/couples-home-will-be-down-earth/

This article made the front page of the Tampa Tribune and was also featured 8 times that week on Fox 13 news. It was the most watched story that week.

Here is Bryan on that newscast:

http://www.myfoxtampabay.com/myfox/pages/Home/Detail;jsessionid=48197F8D6074D8C635E2B0D978784AC2?contentId=7542006&version=2&locale=EN-US&layoutCode=VSTY&pageId=1.1.1&sflg=1

The idea here is that our original content serves as a catalyst to attract like-minded participation.

If you have any idea or input that will improve / accelerate what we are doing you are encouraged to step forward and join our team.